Table of Contents What is Search Engine Optimisation (SEO)? Search engine optimisation (SEO) is a way of getting highly targeted traffic to your website through organic search engine traffic. Different techniques and methods are used to rank a website in the search engines' top search results. SEO...
Gone are the days where digital marketing is really all just about installing 1 conversion tracking code. In this day and age, one has to worry about using different tools to track the many types of conversion actions; from GTM, GA, Analytics, etc.For a SEM...
The term: “Search engine marketing” used to comprise of both Pay Per Click marketing and Search engine optimisation. However, overtime the digital marketing industry has adopted the acronym – SEM specifically to Google search ads or PPC advertising. Table of Contents What is SEMSearch engine marketing in...
If you are like many of the marketers out there, you would probably have many campaigns running concurrently, and guess what? The problem really starts if you can’t keep track of the thousands of keywords and ads that you are running. Today, we will show...